Off-Page SEO includes all the actions taken outside your website to influence your rankings within search engine results. The main focus is building backlinks from other reputable websites, which act as endorsements of your content. It also includes social media marketing, influencer collaborations, guest blogging, and online reviews. These strategies help build your website’s authority, trustworthiness, and popularity across the web. When more credible sources link to your content or mention your brand, search engines perceive your site as valuable and reliable, resulting in higher rankings. Effective off-page SEO creates a strong digital footprint that supports your site’s visibility and relevance.
Introduction As an SEO professional with years of experience, I’ve learned that backlinks are the lifeblood of search engine optimization. But what exactly are backlinks? Simply put, backlinks are links from other websites that point to your site. They act as “votes of confidence” from one site to another, signaling to search engines that others […]
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